Friday, February 24, 2017

How to Take Product Flatlay Shots for Instagram

The question I get asked the most by fellow bloggers is: How do I create my product flatlays for Instagram? I receive many messages and emails asking about what lighting I use, what camera lens I recommend, and how do I pick what to include in a shot.

There's a reason why flatlays are SO popular - they highlight products in a beautiful way, and can draw a lot of attention to your Instagram account (My IG account is @ellaprettyblog). A lot of my flatlays have been regrammed by bigger brands - which has driven new followers back to my account - this flatlay was regrammed by L'Oreal to over 3 million followers! My product photography has also translated into paid opportunities, as brands have approached me to work on sponsored Instagram campaigns for them. Since I get asked about so many questions about my flatlays - I thought I'd put all my tips and tricks together in one easy-to-refer-to post. Hope you find it useful!

Monday, February 20, 2017

Sharing my Sparkle

My close friends and I have been talking about how important it is to be mindful of who you chose to spend your time with. One quote that has resonated with us is: "The person you will be in 5 years is decided by the people you spend time with and the books you read today."

zara chicwish black floral dress hot pink bag and heels hillberg and berk red sparkle ball earrings blogger outfit
Top: c/o Chicwish / Earrings: c/o Hillberg and Berk / Jeans: Express / Bag: Coach / Heels: Old Navy
Choose your girlfriends carefully - it's important to surround yourself with people who will support and inspire you. My life has been blessed with inspiring best friends - in university, my best friend Maya encouraged me to build my resume and arrange summer internships - which helped me land my dream job. My high school best friend Nancy is a life coach - and I continue to learn so much from her about attracting positive energy into my life.

Friday, February 17, 2017

Styling Spring 2017 Trends with GUESS

Three spring trends in one outfit? That sounds like a great idea! I recently partnered with GUESS to pick out an outfit from their store to share on my blog.

Spring Trends 2017 Blogger Outfit Blue Flared Sleeves top white distressed jeans floral bag silver heels
Top: c/o GUESS / Jeans: c/o GUESS (similar) / Bag: c/o GUESS / Heels: Winners (similar) / Watch: Michael Kors
 I knew that I wanted to start with a pair of jeans because GUESS is famous for their super-flattering denim. Since the distressed trend continues to hold strong, I picked out these white shredded jeans that are perfect for Spring. I love that the material is thick (very important...see-through white jeans are not a cute look!) and also sucks me in. White jeans can be tricky to wear because they highlight EVERYTHING - so finding a good fit is important.

Monday, February 13, 2017

Le Chateau: What I Wore to the City TV GRAMMYs Pre-Show

Last night, I attended the City TV GRAMMYs Pre-Show - where fashion and music experts weighed in on the hottest red carpet trends. I've never been part of a TV taping before - and of course, my first thought after accepting the invite was...What should I wear?

Le Chateau Crosshatch Viscose Blend Shift Dress and Faux Fur Stole
Dress: c/o Le Château / Earrings: c/o Le Château / Stole: c/o Le Château / Shoes: c/o Le Château / Bag: Chanel

The official dress code was "Classy City Chic" - since we would be on air, we were instructed to wear neutral, trendy party attire in either black, white or grey. I was very excited to work with Le Château to pick out the perfect outfit for the night!

Wednesday, February 8, 2017

Getting Ready for Galentine's Day

Having a strong circle of girlfriends is a must-have in my book. Nothing makes you feel more invincible than knowing that you have the unconditional support of your friends. And since Valentine's Day is all about celebrating love - it totally makes sense to plan a Galentine's Day celebration with your besties!

Amanda L.  / me / MichelleAmanda M. / EmilyJenelle
I recently got together with a bunch of blogger friends for a fun Galentine's Day photoshoot. It was a dream team situation - with our experience in outfit and product photography, we worked seamlessly to set things up - in thirty minutes, our elegant hotel room was transformed into a pretty pink haven.


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