The event was sponsored by many well-known brands including Ford, Toshiba, Pepsico, Quaker and Town Shoes (full list of sponsors here). The event allowed bloggers to network with the brands while also featuring talks on topics relevant to blogging (such as What is a Blogger worth? and Rate Cards, Guidelines, & Disclosure).
On a personal level, the event was SO much fun. I walked into a room full of people that I had never met before and found everyone to be warm, friendly and welcoming. The highlight of the event was meeting Listen to
On a blogging level, this event left me with a
On the other hand, in favour of “sponsored blogging”, brands have been sending products to magazine writers for ages, so it's a natural extension for them to send them to blog writers as well (not necessarily in exchange for a favourable review – but just so that the blog writer knows that the product exists). Also, there is more transparency in blog writing – most bloggers clearly note when they have been sent products (especially in the
And there are many cases where blogging and sponsor relationships grow organically - you don’t feel that the blog writer’s integrity has been compromised yet it still reflects favourably on the featured brand. For example, one of my favourite bloggers: Jean from ExtraPetite is taking part in a JCPenney MNG for MANGO promo where she dresses in certain themes and features one item of MNG clothing while also incorporating existing wardrobe pieces. She clearly indicates her thoughts on the sponsors clothing (i.e. petite sizing limitations) yet her posts are beneficial both to her blog and the sponsor while providing interesting content for her reader (a WIN-WIN-WIN situation!).
|Source: Extra Petite Blog - MNG London Style Challenge|
What are your thoughts on brands working with bloggers? Have you gone to any blogger meet-ups?