I was worried about developing naso-labial lines (the lines that run from the ends of your nose to the corner of your lips) - so I started researching solutions on the internet. A lot of sites recommended injecting filler in that area - not something that I would ever consider doing...I've seen some reality TV stars with their n-l lines filled in - and it is not a solution - it just looks odd and swollen.
Then I stumbled across a beauty forum where people were recommending facial exercises. Apparently - if you target and build the muscles in your face - they can naturally lift your skin up - giving you a more youthful appearance. The concept made sense to me - I'd previously read about the "new face lift" in the NYT magazine. Celebs like Madonna are allegedly injecting filler into their cheeks to replace the fat they lose there as they age. With facial exercises, rather than injecting fat, the muscles are built up - to have the same plumping effect.
Facial exercises have been around for a long time - and there are many programs that are currently popular, including "Flex Effect" and Carole Maggio's system. I'm personally a fan of LouLou's "Ageless if you Dare" program. You can find her website here.
I've been doing facial exercises for 6 months now, and I've had people comment on how I look younger and that my face now looks like it did when I was a teen - hey - that is reason enough for me to keep at it!